· We want to be protagonists of a better future for our planet, creating value in a sustainable way for people and for the communities in which we carry out our activity.
· We want to be a reference due to our firm commitments to ethical principles and nature conservation, good corporate governance and transparency.
· We want to promote a way of living, conserving and economically sustaining areas of high ecological value.
· We want to publicize the Patagonian landscapes, creating a network of shelters and roads to make them more accessible.